So recently Justin (if you don’t follow us, he is my biz partner and one of the “founding fathers” of Best Quality PLR) was approached to give a webinar.   When you are working in the online world there will be a lot of these kind of opportunities.

People will approach you to do a webinar based on reputation

Someone in your social network will need a webinar guest

You can offer joint venture opportunities to people with big mailing lists who can schedule a webinar

You can speak on someone’s web show – people are always looking for guests

There are even websites directed solely to generating webinar traffic.

Hold your own webinar – set up landing page and direct paid traffic to it.

Anyways, creating webinar opportunities is a post in itself.  What we want to discuss is how PLR helped us make some money. When doing a webinar there are two things you really need:

Webinar Content

An Offer

We were able to use our PLR products for both.

After being approached by someone who needed a basic SEO webinar, Justin created a slideshow from our SEO related products.  He didn’t skimp on the info, the goal is to deliver some quality content.  Delivering a webinar can be a lot of work, but having this content did speed up the process.

So while Justin perfected the webinar content, I worked on putting together a package.  I took some of our SEO related products, slapped our branding all over them (could have increased profit by adding our affiliate links through out but we didn’t in this case) and zipped them up.  I believe we used 3 eBooks.  We packaged them for $27 and that was our upsell.

Justin delivered the webinar to 80 people.  This is a good number of people for a webinar.  Now, one thing to keep in mind is Justin is a total natural on the camera, and has a knack for creating webinars and video content. We have that inherent advantage over a lot of marketers, but you can get good and comfortable as well – it just takes practice.

There is software out there that does nothing but search out blogs to comment on. Once you have been discovered the spam will begin rolling in. How can you spot a spam comment?

1. Brand names and Medications – Anytime you get a comment that mentions popular medications (think Viagra) or brand names in either the Name field or the actual post – most times it is spam. If there is a link that is titled by a med or brand name then you can be assured it is Spam.

2. Foreign Language – Foreign language doesn’t always mean Spam but it is a warning sign. Again this is especially true if you notice a foreign word (not name) in the name field. If you are writing a completely English blog but you are getting Polish comments it doesn’t add up. A real life example is I was getting badly written comments with what I thoguht was a Polish name. When I checked out the “name” in Google Translate it was roughly the Polish term for Search Engine Optimization. A popular keyword no doubt, when i realized that I knew I was being duped.

3. Lousy Comments – Again this isn’t a definite sign, but it can be a good warning. If you are getting comments that are irrelevant and poorly written..check the URL that the commenter added. If it is something to do with ecommerce, medication etc.. then it is probably a spam comment. Lousy comments includes ones like “Great article” “Good post” etc… Sometimes the comment won’t make sense at all – like it was meant for another post. This is definite SPAM.

Even if you can spot SPAM though how do you fight back? Well I suggest 2 ways:

One, you better activate Askimet. It comes with the WordPress installation and does a great job blocking spam comments. It has a huge database and it will run checks against your comments to figure out if it is SPAM or not. It isn’t 100% effective but it does help a ton. It is also kind of intelligent. It will learn when you correct it (ie. it marks a message SPAM that isn’t.)

Secondly you can look at some of the other comment plugins available. DISQUS is a popular one and it will add a lot of flexibility to your comment moderation. It won’t put an end to spam but it will cut it down a significant amount.

The more you use WordPress the better you will be at spotting SPAM comments. Plugins can help you in the battle, but most important will be your savy-ness is spotting SPAM comments. Good luck and I hope all your comments are positive!

Here are each of the five Ps along with a simple definition.

1. Problem – Whenever your task is to convince someone of a need, you must first convince the buyer there is a dilemma that must be addressed. This dilemma or problem helps to set up a sense of urgency, indicating action must be taken in order to take care of the issue at hand. Once your copy presents this problem, then you can begin the process of convincing the buyer you have the solution.

2. Promise – Essentially, your promise is that the subject matter of your sales pitch is going to make everything okay again. For example, if you presented the problem of dirty windows, you now promise that your product provides the best solution available.

3. Proof – Having made a promise or claim, it is now time to put your money where your mouth is. In order words, you are going to present all the reasons why your solution works better than anything else. Here is where you make your solution irresistible to the consumer by pointing out how quickly and easily the problem can be made to go away.

4. Price – After making all the benefits clear, you add the icing to the cake. That is, you make note of what a small cost is necessary to obtain all these wonderful advantages. The idea is to convey that your solution is worth every penny of the cost, even if it may be a little more than some of the similar but obviously inferior products offered by the competition.

5. P.S. – This is where you add in one more added benefit. This can be something that is outside the scope of the original problem, but somehow still related. For example, you may note that your product not only makes windowpanes crystal clear, but will also do a great job on that resin furniture in the back yard. The p.s. is your chance to provide one more benefit and thus nudge a consumer who is on the fence to go ahead and take the plunge.

This simple formula can be utilized with just about any type of situation where you want to present an issue and then offer a viable solution. Give it a try. Think of a single problem and then see where this process takes you. The results will be a pleasant surprise.

You advertise your business in local newspapers, local television and even local radio. That is good. You are getting enough business to keep you afloat. You may receive inquiries from the surrounding cities, or even the bordering states, and that is great.

What if you could attract business from another country?

When you finally decide to take advantage of technology, the Internet is an incredible universe of its own.

When you create a Website, and starting an e-commerce trade, you are opening your business to a whole new world. Businesses that would not know that you exist are now able to view your website, research your services and contact you with any questions.

By taking advantage of the Internet, you are allowing your business to grow in ways that it could not if you were to advertise with conventional methods.

In recent years, the E-commerce trades as raised a steady twenty-five every year and experts feel that this trend will continue. When you finally decide to take the plunge and get your business started on the Internet, there are a few steps that you should take before starting. This will be a nerve wrecking, nail biting point in the growth of your business.

There are steps to take before jumping in.

As with any new venture, do a lot of research. Find out what the statistics and trends are for your type of business. Make sure that your products or services are available as soon as your Website goes live. You want to have everything ready to ship as soon as you get an order. If a client feels that they have received exceptional treatment, your business will experience repeat business.

After your website is created and goes live, there is more to do. Advertising your business in the right manner is crucial. Joining E-commerce organizations and associations can give your business the boost it needs. These are groups of business owners just like you who want to advertise their businesses.

When you join these organizations and associations you are agreeing to their rules and terms. Most have very strict rules of conduct, and once established, potential clients will find you through them.

Remember, if you are debating whether or not to go forward and start an E-commerce Trade, your competitors are taking advantage of the Internet. For everyday that you procrastinate, your competitors will take full advantage of all that the Internet has to offer.

If you are not familiar with the “Do’s and Don’ts” of the Internet, have no fear. A simple search of the Internet will yield Thousands perhaps millions of companies who will explain to you the benefits of an online business. They will assist you in creating and maintaining an online business that will raise your standard of living.

Any number of tracking programs are out there from Hits Connect to Track That Ad to the new Link Brander. Even server-side tracking scripts are available for purchase. Regardless of what you use, tracking every ad that you post, whether it be to a traffic exchange or to a safelist, you need to know how successful your marketing is. Why? Because if you don’t track your ads, you may spend tons of time and money chasing a dog that you’ll never catch.

Tracking works simply. You place the ad URL into the tracker, which devises a new URL for you to use in its place. Every time you employ the tracker URL, that “hit” is recorded by the tracking system.

Let’s say you buy 1,000 hits at XYZ traffic exchange. How will you know if they have been delivered, unless you’re using a tracking system? You won’t, and though it’s the exception rather than the norm, you may not get the hits you paid for.

What should really interest you are actual click-throughs. That tells you how many times someone has actually seen your page and clicked on the link to take them to the site you’re promoting. In this case, you will use the tracker link as the URL in your “call to action” (the click here, join now, etc.) button on your splash page. Or, use it as the link in your safelist mailing, as an FFA link, or in any other form of traffic generation system. By using the tracking link, you’ll know every time someone clicks because the tracking system will tell you.

As another example, let’s say we advertised site ABC on traffic exchange XYZ and we used a tracking link for our call to action. We did the same thing at traffic exchange 123. At XYZ, we got our 1,000 hits and only 15 people clicked through to our page. At 123, we got 1,000 hits, but 100 people clicked through to our page. In which traffic exchange do you want to promote that particular page more heavily? No brainer, right? At 123, of course.

The only way that you can possibly know whether your advertising is working is by tracking the results. Check out several tracking services to see which fits your budget and has the features you like. Then, either buy the script or sign up for a subscription. A tracking system is one tool in your marketing toolbox that you cannot afford to be without.

Domain Name

Having keywords in your domain name can really help boost your site’s rankings. If you wish to rank for “buy golf clubs”, you might wish to buy a domain like BuyGolfClubs.com or BuyGolfClubs.net.

In order, the best domain extensions for SEO seem to be:

.com

.org

.net

I don’t generally bother with any other extension, because they just don’t seem to work very well for SEO purposes.

URL

It’s not just the domain that counts, either. You can also put your keywords elsewhere in your URL. For example, you can name directories after keywords, and you can name HTML files with keywords, too.

For example:

http://www.golfkeyword.com/golf-clubs/buy-golf-clubs.html

Heading Tags

Heading tags are used on websites to separate various sections of a page. The H1 tag is given the most weight, but it should be used sparingly. You should use your main keyword in an H1 tag once on your page. Then you could use a couple of alternate keywords in H2 and H3 tags.

Body Content

Obviously, you would want to use your keywords in the body text of your site, as well. It’s a good idea to use your keyword phrase at least twice per page, but be careful not to overuse it. When you repeat the same phrase too many times on a single page, it can appear spammy and actually hurt your ranking.

Basically Social Bookmarketing sites allow users to create a set of content bookmarks. These bookmarks are organized by tags, which are (usually) arbitrary words or phrases the user can assign to content. This gives the user a way to classify, rank and organize content using tags. The most popular Social Bookmarking Site is del.ici.ous, which has millions of users.

Social Bookmarking sites have an intrinsic advantage over search engines and other bots — people choose what to bookmark rather than relying on a program to categorize and qualify content. There is an implied quality in something that someone has taken the time to select.

Social Bookmarkers read other people’s bookmarks and add them to their own if they like them. There are also RSS feeds so people can see what others are tagging, which I think is really cool, and a textbook example of viral marketing.

About 4% of my referrers this month are del.icio.us related, including .8% off the home page, meaning that people click on my link when they see it pop up in their RSS feed. I get a goodly amount of traffic from technorati as well, but I would call that site a business bookmarking site, so I’m not going to mention it here.

I only provide a facility on AffiliateBlog for del.icio.us tagging. There is a terrific WordPress plugin called Sociable that allows direct tagging for tons of Social Bookmarking sites. If you don’t have it as part of your blog you should get it and install it today. This blog is being redesigned and should be done in a few weeks. The new design will incorporate Sociable.

So…what can YOU do to get the social bookmarking virus ramped up? I see two basic considerations:

1. Write good content. Darren Rouse had an interesting observation about del.icio.us items that make it to the top of the site. You can take a look, but basically he observes that lists, how-tos, technical articles and humor get to the top faster.

2. Give people the tools to bookmark easily. If you have a blog, use Sociable. It’s terrific. If you have a site, there are plenty of interesting tools that will help you make it easy for your visitors to bookmark your content. AddtoBookmarks.com is a good one.

There are Social Bookmarking sites popping up all over the place. Here are the Top 10. Where did I find them? In someone’s bookmark list on Listable, of course.

Del.icio.us

Listible

Digg

StumbleUpon

BlinkList

Spurl

Magnolia

Furl

BlogMarks

Reddit

In addition to sharing your thoughts with the rest of the world, did you know that you could also make money from your blog?

You can signup for affiliate programs or other programs like Google Adsense. If you are using your blog to make money then you will defiantly want to promote it.

When it comes to promoting blogs, there are many blog owners who decide to let the search engine do the work for them. Search engines, such as Google, Yahoo, and MSN use special techniques that reads the content on your website. That content is then used to rank your website with particular keywords. This means that you run a blog on graduating from high school in New York, there is a good chance that your blog will appear in searches done on New York high schools. Although many blogs are successfully ranked in search engines, not all are. That is why you are advised against relying solely on search engines, when it comes to promoting your blog.

As previously mentioned, if you love meeting with or talking to people online, there is a good chance that you belong to a social networking website or community. The individuals that you talk to and that are in your community are likely the individuals that you wish to target. Since most social networking websites work to connect Internet users who have the same goals and common interests, there is a good chance that your online friends will enjoy reading your blog. But, before they can read your blog, you have to let them know that it exists.

When it comes to promoting your blog on social networking websites, you have a number of different options. Your first option is to include a link to your blog in your community profile or profile page. This will allow other community members to checkout your blog, only if they wish to do so. The other way is to inform your online friends of your blog through private messages. Once you join a social networking website and create or join a network of friends, you should easily be able to communicate with those friends. Sending each of your friends a private message with information and a link to your blog tends to be more effective than just placing a link in your profile or on your profile page.

Although there is a good chance that you are already a member of a popular social networking website, you may not be. If you are not already a member, but would like to become one, you will need to find a social networking website to join. This can easily be done with a standard Internet search. In your search, you will likely find a number of popular network sites, such as MySpace, Facebook, FriendFinder, Yahoo! 360, and Orkut. Before becoming a community member at one of these networking sites, you may want to first examine the website to ensure that it is everything that you want it to be.

As you can easily see, there are a number of different ways that you can go about promoting your blog on online social networking websites. You never known, but, in addition to promoting your blog, you may also make new friends along the way.

Search engine optimization goes hand in hand with a niche. This is because the very act of sharpening your SEO is essentially you carving a niche out for yourself and your business in the world of the Internet. SEO determines where your site pops up when keywords pertaining to your business are keyed into a search engine. Recent research shows that over 85% of all traffic to sites is generated by search engines, so having your website show up on that first page (or even the coveted first spot on the first page) is key to your site getting a lot of traffic and a lot of conversions.

You can make this happen with SEO. The issue is knowing how to relates to niche marketing and how to use SEO to bolster both your niche and the amount of hits your site gets.

There are many ways to improve your SEO – there are quite literally libraries of books out there with information on the subject. For those of you who would like the quick and dirty on SEO, however, we’ve compiled a bullet list of points that will help you understand what SEO actually means and how to improve it.

- The first way to improve SEO is through code. This means using something called a meta tag – and if you don’t know what this is, look it up. If it still seems like Greek to you, find a business that specializes in SEO and get them to up the code on your site. This is one of the most important things you can do insofar as SEO is concerned and is certainly worth the money you’ll pay to have it done if you’re not interested in/can’t do it yourself.

- Page content. This refers to the stuff on the webpages that mostly doesn’t change – product and company descriptions are great examples. What helps SEO here is keyword frequency and placement – there’s a specific style of writing that helps improve a site’s SEO by balancing the amount and placement of keywords with informative content. There’s plenty of free information on the Internet about this, and if it seems like too much trouble to have SEO-attuned page content, find a copy company and outsource it. It’s worth the cost.

The reality of the situation is that calibrating your business’ SEO is a complicated science that’s rather hard to sum up in two bullet points. This is just a starting point. But if you want to advertise to the niche, the niche has to be able to find you. Better your SEO and you better your chance of landing customers!